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Why You Should Be in Your Own Marketing | ||||||
Small business owners work hard to build their business and to meet and exceed their clients' expectations. They sell face-to-face by building personal relationships. So it's too bad that so many small business web sites are filled with "strangers," stock photos of models pretending they are owners, employees or customers of the small business. Laird puts YOU into your marketing. Images from Laird Brown Photography close the loop between a prospect's conversation with you in person and their visit your web page or review of your brochure. By showing your team, your facilities, your products or your customers, pictures of your business turn surfers into responders and prospects into clients. Your prospects respond to seeing you and your employees doing what they love to do. It builds confidence that you will deliver for them. Don’t let strangers be the public face of your business. Let Laird Brown Photography put YOU into your marketing. | ||||||
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In 2007, Arizona Small Business Association (ASBA) took Laird's advice and invited him to replace "banner" photos on its website (www.asba.com) with pictures of ASBA members, ASBA events, and ASBA-member business. See asba.com before-and-after. Some other websites with Small Business Photos: Ridgecrest Healthcare--Rehabilitation Services Garcia Express--Trucks, Team and Terminal
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