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Why You Should Be in Your Own Marketing | ||||||
Images from Laird Brown Photography close the loop between a prospect's conversation with you in person and their visit your web page or review of a brochure. Pictures of you doing what you love to do turn surfers into responders and prospects into clients. Small business owners work hard to build their business and to meet and exceed their clients' expectations. They sell face-to-face by building personal relationships. So it's too bad that so many small business web sites are filled with "strangers," stock photos of models pretending they are customers or employees of the small business. Laird puts YOU into your marketing. With pictures of you doing what you love to do. Whether your are a ceramic artist, a trainer, a shop owner, baker, insurance agent, mortgage consultant, or other businessperson, your prospects respond to seeing you and your employees "in action." It builds confidence that you will deliver for them. | ||||||
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Last year, Arizona Small Business Association (ASBA) took Laird's advice and invited him to replace "banner" photos on its website (www.asba.com) with pictures of ASBA members, ASBA events, and ASBA-member business. “Every person who goes to our web site will see a member of our business community,” ASBA CEO Joan Koerber-Walker told the The Business Journal in August 2007. “That [pictured] person serves as a testimonial to the value of our services.” See asba.com before-and-after. Don’t let strangers be the public face of your business. Let Laird Brown Photography put YOU into your marketing. | ||||
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Small Business Photos for Websites and Brochures
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Call or e-mail Now -- 602-952-2348
©Copyright Laird Brown 2008. Phoenix, AZ. All rights reserved. | ||||||
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